MSH
I am currently the Brand Marketing Manager at MSH. Founded in 2011, MSH has focused on building a data-driven, tech-enabled, and customer-obsessed staffing company. MSH offers high-quality and vetted Talent and Technology Solutions powered by our cutting-edge software, Aeon Hire.
So where do I fit into this equation?
I was MSH’s first marketing hire. When I joined the team at the beginning of 2022, my goal was to build a strong foundation for a marketing function to be built upon. With the support of my CFO, I worked with cross-functional team members and managed a team of consultants that helped me establish the marketing machine we have today.
If I had to call out some of Jackie’s Greatest Hits™ from my time with MSH so far, they would be the following:
Writing the company’s brand book from scratch and crafting easy-to-use messaging guidelines for the team.
Creating EVP collateral to attract strong candidates to work with MSH and facilitating interactive employee onboarding training workshops to empower new employees.
Managing all social media platforms and organically growing our LinkedIn community by 841.6%.
From February 2022 to June 2024, our LinkedIn followers have grown from 47,166 to 98,315 people.
Completely re-vamping the company website from a digital graveyard into a beautiful online powerhouse, working efficiently to convert prospects into clients.
Fun fact: prior to my joining the team, no one had ever reached out to MSH via the website or contact phone number. Every client had been won by referral/word of mouth. Fast forward to today: we now have an average of 36~ qualified leads contacting us directly from our website monthly.
Launching a B2B podcast with our CEO about all things hiring that has resulted in 10,000+ downloads and 75+ new BD relationships with influential leaders in our target audience.
Curating our CEO’s personal brand strategy by making his own public relations website and creating content on LinkedIn and TikTok.
Leading and facilitating multiple employer branding training workshops in the U.S. and India.
SOCIAL MEDIA
SOCIAL MEDIA
Here are some samples of social media graphics I’ve created and published. Scroll through and let me know what you think!
Highlighting Team Members: EVP Campaign
Highlighting Team Members: EVP Campaign
Highlighting Team Members: EVP Campaign
Promotional Image for the Hire Learning Podcast
Promotional Image for the Hire Learning Podcast
Client Testimonial of Aeon Hire, MSH's Software
Webinar Promotional Graphic
Milestone Social Media Graphic
Aeon Hire Software Promotional Image
Women in Tech Event Social Media Graphic
Women in Tech Event Social Media Graphic
Women in Tech Event Employee Lanyard Nametag
Disrupting Layoffs Event Employee Lanyard Nametag
HR Executive Roundtable Promotional Graphic
Honoring Hispanic Employees - EVP Campaign Carousel
Honoring Hispanic Employees - EVP Campaign Carousel
Highlighting MSH India Employees' Cricket Tournament - EVP Campaign Carousel
Highlighting MSH India Employees' Cricket Tournament - EVP Campaign Carousel
MSH x Newsweek Article Promotional Graphic
MSH Employee Milestone Social Media Post - EVP Campaign
Podcast Guest Milestone Social Media Post
MSH Services Social Media Graphic
Culture Building at St. Patrick's Day Lunch - EVP Campaign
Culture Building at St. Patrick's Day Lunch - EVP Campaign
Reddit Reels of our Recruiters
American Heart Month Graphic - EVP Campaign
Black History Month with MSH Employees - EVP Campaign
Black History Month with MSH Employees - EVP Campaign
Halloween Meme for Social Media
Happy New Year Social Media Graphic
Meet the Team Social Media Post - EVP Campaign
PM Promotional Image - Playbook
Hiring Promotional Image - Playbook
Consultant Testimonial
Here is a report of our LinkedIn analytics, according to Sprout Social. Click the image to view the report. 👉
COLLATERAL MATERIALS
COLLATERAL MATERIALS
Below are some one-pagers, scorecards, job description templates, EVP documents, and sales enablement collateral I have created.
